Usability Testing
It was important to check how clear the text on the buttons is and whether it meets the requirements of Contrast Ration (4.5:1).
Problem
Solution
Approach
01
Competitor Analysis
02
Information Arhitecture
03
Personas, CJM & User Flow
04
Wireframing
05
Prototyping
01
Moodboard
02
Visual Concepts & UI Kit Creation
03
Accessibility tests
04
Desktop & Mobile UI
05
Animation
01
Usability testing
02
Five-second test
03
Label Clarity test
Challenges
Rewards system
Balancing user needs with business goals by integrating features that benefit both pizza lovers and pizzeria owners.
User needs & business goals balance
Implementing a rewards system to incentivize users to write reviews and engage more with the platform.
Vibrant & fun design
Creating a vibrant, fun design that appeals to all ages while maintaining a professional look for business credibility.
Competitor Analysis Insights
Three out of six competitors offer mobile apps, while the others only provide websites.
Questionnaire Integration
Only one competitor includes a questionnaire feature similar to our product.
Resource Availability
All competitors provide useful articles for caregivers, ensuring access to relevant information.
Resource Rating
One competitor offers the ability to rate articles, allowing users to provide feedback on content quality.
Event and Association Listings
Five competitors feature lists of current associations and events, helping caregivers stay connected and informed.
Future Opportunities
Potential enhancements like a caregiver forum and donation features could set our app apart and add significant value.
Some of the competitors offer a possibility for manual review and approval before run any code
Multiple datasources to analyze in one chat
Only two competitors do not have this feature that seems to be really important
Empower Non-Technical Users
All the competitors have simple explanation of data for non-technical users
Schedule analysis
Two competitors offer the ability to schedule analysis. This feature clients include in the future scope.
Follow-up questions
Half of the competitors offer a feature that provides follow-up questions during conversations.
Forecasting
Provide the possibility to give forecasts based on clients' data sources.
One competitor offers voice and written instructions for taking user photos, a feature WNDWshop plans to incorporate to enhance ease of use.
Avatar Creation Option
No competitor currently provides the option to create an avatar instead of using a photo, but WNDWshop aims to include this feature to cater to users who prefer not to share personal photos.
AI-Driven Size Recommendations
Several competitors provide size recommendations based on user inputs, and WNDWshop will incorporate AI-driven recommendations to improve fit accuracy.
Save Created Outfit
Three competitors allow users to save images of themselves with the clothes they try on. WNDWshop will implement this feature to enable users to revisit their looks and make informed decisions.
Define Size via Photo
None of the competitors offer a feature that determines clothing size through a photo, presenting a unique opportunity for WNDWshop to innovate in this area.
Cashback Opportunities
Some competitors offer cashback on purchases from partner stores. WNDWshop is considering this feature to add value for users and incentivize their shopping experience.
Information Architecture
Kano model
The Kano model was used to prioritize key features from the competitor analysis for the Newton platform. By classifying features into must-haves, performance enhancers, and delighters, this approach helps determine which functionalities should be implemented to maximize user satisfaction.
Personas
For I love pizza website, we developed three primary personas: users who search for pizza places, users who look for pizza recipes, and pizzeria owners.
User flow
We created User Flow to provide a seamless and intuitive experience for users to search for, review, and learn about local pizzerias, as well as for pizzeria owners to present their businesses effectively.
Other activities:
CJM & Impact/effort matrix
CJM & Impact/effort matrix
Design concepts
The product concept phase involved presenting multiple design concepts to the client, each tailored to meet their needs. We also conducted accessibility tests on each concept to ensure inclusivity and usability for all users.
Accessibility tests
Color Blindness Test
Also, we conducted Color Blindness Test in order to check how people with different types of color vision deficiency see the colors in our concepts.
Interface design
The visual style of I love pizza website features a vibrant color scheme with large, bold colors and playful, cartoon-style graphics. Fun images, black outlines, and bold text create an engaging and lively user experience, making the website both visually appealing and easy to navigate.
UI Kit /
Design System
Design System
We created lots of modals and card components, ensuring visual consistency and ease of use across the website. These elements are designed to provide a seamless and intuitive user experience.
Usability Testing
The primary aim of this usability test was to evaluate how user-friendly our app is. We wanted to identify any areas where users might encounter difficulties or confusion.
Five-second test
This test helped us understand what information stands out to users at first glance and whether the design communicates the app's purpose effectively.
Label Clarity test
We wanted to ensure that the wording we use is intuitive and that users can easily understand what each button or section is for.
Summary
We successfully designed a vibrant, user-friendly platform that connects pizza lovers with local pizzerias while balancing business and customer needs. The platform includes features like a rewards system for user reviews and a fresh, engaging interface, all delivered through comprehensive logo and UI/UX design, development, and content creation.
