Usability Testing
It was important to check how clear the text on the buttons is and whether it meets the requirements of Contrast Ration (4.5:1).
Problem
Effectively Monitoring Emotional State
The problem lies in the absence of a reliable tool for researchers at the University of Southern California to accurately track and assess the emotional state of caregivers, which is crucial for understanding their well-being and providing targeted support.
Solution
Development of Comprehensive Mobile App
A mobile app with integrated questionnaires, resources, and services offers an all-in-one solution for tracking caregiver emotional states and providing targeted support.
Approach
01
Competitor Analysis
02
Personas
03
Information Architecture
04
Wireframing
05
Prototyping
01
Moodboard
02
Visual Concepts & UI Kit Creation
03
Accessibility tests
04
Interface Design
05
Emails & AppStore Screenshots Design
01
Usability testing
02
Five-second test
03
Label Clarity test
Challenges
Managing several care-recipients
One of the main challenges was to allow caregivers managing multiple care-recipients to easily navigate and complete separate questionnaires for each individual. Although this scenario is not common, it is essential to ensure the app accommodates diverse caregiving situations while maintaining a user-friendly experience.
Showcasing resources based on questionnaire
Me and my team want to accurately showcase resources or events tailored to users based on their questionnaire results, as it required creating a dynamic, personalized experience while maintaining a user-friendly interface. Balancing personalization with simplicity was a key challenge.
Accessibility and usability testing
We faced the challenge of ensuring the app was accessible and user-friendly for older adults, who made up 70% of the user base, requiring careful attention to simple navigation and clear visuals to meet their specific needs. This necessitated extensive usability testing to ensure that all features were easily navigable and that the app could be effectively used by individuals with varying levels of tech literacy.
Competitor Analysis Insights
The competitor analysis for the CairPair mobile app involved evaluating six competitors, both direct and indirect, to understand their features, user experiences, and market positioning. This process helped identify gaps and opportunities for differentiation, ensuring our app meets the unique needs of caregivers more effectively.
App Presence
Three out of six competitors offer mobile apps, while the others only provide websites.
Questionnaire Integration
Only one competitor includes a questionnaire feature similar to our product.
Resource Availability
All competitors provide useful articles for caregivers, ensuring access to relevant information.
Resource Rating
One competitor offers the ability to rate articles, allowing users to provide feedback on content quality.
Event and Association Listings
Five competitors feature lists of current associations and events, helping caregivers stay connected and informed.
Future Opportunities
Potential enhancements like a caregiver forum and donation features could set our app apart and add significant value.
Some of the competitors offer a possibility for manual review and approval before run any code
Multiple datasources to analyze in one chat
Only two competitors do not have this feature that seems to be really important
Empower Non-Technical Users
All the competitors have simple explanation of data for non-technical users
Schedule analysis
Two competitors offer the ability to schedule analysis. This feature clients include in the future scope.
Follow-up questions
Half of the competitors offer a feature that provides follow-up questions during conversations.
Forecasting
Provide the possibility to give forecasts based on clients' data sources.
One competitor offers voice and written instructions for taking user photos, a feature WNDWshop plans to incorporate to enhance ease of use.
Avatar Creation Option
No competitor currently provides the option to create an avatar instead of using a photo, but WNDWshop aims to include this feature to cater to users who prefer not to share personal photos.
AI-Driven Size Recommendations
Several competitors provide size recommendations based on user inputs, and WNDWshop will incorporate AI-driven recommendations to improve fit accuracy.
Save Created Outfit
Three competitors allow users to save images of themselves with the clothes they try on. WNDWshop will implement this feature to enable users to revisit their looks and make informed decisions.
Define Size via Photo
None of the competitors offer a feature that determines clothing size through a photo, presenting a unique opportunity for WNDWshop to innovate in this area.
Cashback Opportunities
Some competitors offer cashback on purchases from partner stores. WNDWshop is considering this feature to add value for users and incentivize their shopping experience.
Information Architecture
An app needed a structured IA to organize the content and features logically, ensuring efficient navigation.
Kano model
The Kano model was used to prioritize key features from the competitor analysis for the Newton platform. By classifying features into must-haves, performance enhancers, and delighters, this approach helps determine which functionalities should be implemented to maximize user satisfaction.
Personas
The persona creation process for the CairPair project involved identifying the primary user base, which consists of older adults caring for a spouse or parent with dementia, allowing us to tailor the app's design and features to meet their specific needs and challenges.
User flow
Other activities:
CJM & Impact/effort matrix
CJM & Impact/effort matrix
Design concepts
The product concept phase involved presenting multiple design concepts to the client, each tailored to meet their needs. We also conducted accessibility tests on each concept to ensure inclusivity and usability for all users.
Accessibility tests
Color Blindness Test
Also, we conducted Color Blindness Test in order to check how people with different types of color vision deficiency see the colors in our concepts.
Interface design
Interface design The interface design for CairPair focused on simplicity and clarity, ensuring that older users could easily navigate the app, access personalized resources, and interact with essential features without confusion or frustration
UI Kit /
Design System
Design System
Testing
Usability Testing
The primary aim of this usability test was to evaluate how user-friendly our app is. We wanted to identify any areas where users might encounter difficulties or confusion.
Five-second test
This test helped us understand what information stands out to users at first glance and whether the design communicates the app's purpose effectively.
Label Clarity test
We wanted to ensure that the wording we use is intuitive and that users can easily understand what each button or section is for.
Summary
This project aimed to develop CairPair, a mobile app designed to support caregivers of individuals with dementia, with a focus on accessibility for older users. The solution involved creating a user-friendly interface, dynamically showcasing personalized resources, and addressing key accessibility concerns identified during research. The design also considered future enhancements, such as caregiver forums and donation features, to further support the caregiving community.
